Educate citizens to the climate imperative and to the fact that there are easy actions they can take right now on an individual and organizational level to help with this serious threat
Facilitate hundreds of thousands of individual actions that when combined will go a long way to protect our climate and reduce species loss
Strengthen the market for climate friendly products and services
Present legislators and business leaders with compelling evidence that ordinary citizens consider climate protection an important priority
Demonstrate the use of the Internet as a potent tool for empowering citizens to address local and global environmental challenges
Showcase individuals, organizations, and companies that pledge to reduce their carbon emissions and the actions they take.